Faasos: The coordinated sustenance organization

Since the dispatch of their first eatery in Pune in 2003, Jaydeep Barman and Kallol Banerjee, prime supporters of Faasos coupons , a “nourishment on-request” organization, have much of the time been gotten some information about the causes of its name. In past meetings and different collaborations, the twosome has concocted a couple of clarifications for it, including the declaration that it is an acronym for ‘Fan Activism Against Substandard Occidental Shit’.

This definition, however, was retrofitted. Its name, strangely, was taken from that of the African country, Burkina Faso. “We had perused that it signified ‘The Land of the Incorruptible’. That sounded decent,” says Banerjee. They continued to abstain from Burkina since Faso seemed like cheap food, which was the expected topic. “We additionally had our planner show at the gathering and he recommended that we include an ‘a’, since he required five letters in the name to outline the first logo.” (It was called Faaso’s however was rebranded in May this year to drop the punctuation.)

This short grouping of occasions is from multiple points of view symptomatic of their approach: The capacity to rapidly figure out what is and isn’t imperative, and to get rid of whatever isn’t. It has, in any event to some degree, supported Faasos’ development from a conveyance driven eatery network to its present symbol of a nourishment innovation organization.

The sustenance on-request label that it uses to characterize itself basically implies that Faasos utilizes a system of conveyance focuses (DCs) to convey nourishment to clients, around 97 percent of whom utilize its application to put orders. This reality without anyone else’s input is unremarkable in a business jumbled with application based administrations. Be that as it may, include the size of Faasos’ development and the supportability of the model its prime supporters have made, and the wander emerges.

Today, the organization, which had six outlets in Pune in 2011, is available in 15 urban communities, through its 160 DCs. It benefits somewhere in the range of 15,000 and 18,000 requests each day, and is including around 15 DCs consistently. Barman asserts that they will be accessible in around 25 urban areas before the current year’s over and they would like to be in 50 by the center of 2016. That would involve dramatically increasing the quantity of DCs to 350-400 in under a year.

These fantastical development numbers would verge on the silly were it a fast administration eatery (QSR) chain. For one, QSRs require high capital consumption. They additionally work on low edges, and it is generally a lofty tough move towards productivity for generally QSRs.

Attributable to its conveyance driven model, one would be slanted to expect that Faasos is a QSR. What’s more, with 160 outlets, that would make it one of India’s biggest homegrown QSR brands, which is no mean accomplishment.

Yet, Barman denies that derivation. “We’re not a QSR chain,” he says. It is not necessarily the case that it never was one.


Established by IIM-Lucknow schoolmates Banerjee and Barman, Faasos started as an eatery in Pune, having some expertise in kathi rolls. In the mid 2000s, while they were working at an e-learning organization called Brainvisa Technologies, the two had frequently discussed opening an eatery together. “I essentially needed to begin it since I missed the Kolkata kathi comes in Pune,” says Barman. Along these lines, in 2003, he quit his activity and they propelled their first eatery.

While setting it up, “we did everything that we figured we ought to do,” says Banerjee. They contracted great concocts, set a quality office with a glass exterior, which was something of a curiosity at that point. Yet, with no experience of working in the sustenance and drinks part, they were in for an unsavory shock. In the primary month, their eatery’s deals were lower than the power charge.

The following couple of years weren’t simple either. In spite of the fact that they figured out how to include four more eateries by 2006, Barman was getting fretful. “I was the most broke that I have ever been,” he says, snickering. By growing despite early disappointments, they had thought that it was difficult to find extra capital. So Barman left for INSEAD in France to seek after his second MBA and Banerjee took after a year. Faasos was put on autopilot with two individuals overseeing it.

It was just in 2010 when Barman quit his activity as a connect cooperate with McKinsey in London and came back to India did the Faasos story continue. Banerjee too came back from his Bosch spell in Singapore. The two directors were permitted to run the before eateries (however the eateries in the long run returned into the overlay) while Barman and Banerjee started growing the establishment. The brand’s purple and yellow signage started flying up in Pune, Mumbai and later in Bengaluru. A run of the mill store comprised of a kitchen and a little standing zone that would now and then have a table or two, yet was normally exposed. The emphasis was plainly on conveyance. The chain rapidly developed from six outlets in 2011 to more than 50 out of 2013.

Leave a Comment