Trends keep changing and it happens in ecommerce website development too. Keep these in mind and get your site to include these features to deliver customer delight and earn more revenues.
One would assume that ecommerce website development is fairly straightforward given the availability of platforms like Woo commerce, Os Commerce and Magento. That may be so but even then there are emerging trends for 2020 that clients and web developers would do well to follow to deliver a leading edge to your site and help you stay ahead. Should you plan to go the ecommerce route or upgrade your existing ecommerce site these are the “must have” trending features for 2020.
Payment through mobile devices
During the past it was a trend for mobile users to use their mobile devices to search for products. The purchase would be effected through their desktops due to reasons of convenience and security. This is changing. Buyers start on the mobile and end the journey with payment using their mobile devices. Capgemini estimates mobile digital payments will exceed 700 billion in 2020 so it is a good idea to empower your mobile ecommerce website with payment solutions that cover cards, wallets and PayPal. The usual method is to get a buyer to register and furnish details. A step up is to use facilities like Oath and allow buyers to simply sign in with their social media ID.
Internal page optimization matters a lot
Surprising as it may seem, ecommerce site users find that it is easier to navigate to an ecommerce site’s specific product page by searching in google or any other search engine. The link takes them direct whereas if they were to visit the ecommerce site’s home page it would take ages to find the specific page. What this points to is a need to have your internal pages optimized for search engines and for users with the help of ecommerce website development specialists. Your internal pages should preferably display your company name and logo at the top, details of the product plus, importantly, similar products and accessories. This helps reduce visitor churn. A visitor may keep browsing and this is where AI and predictive analysis kicks in to actually recommend products that would be of interest to visitors.
Artificial intelligence and predictive analysis
Make sure to engage ecommerce website development specialists capable of incorporating artificial intelligence and predictive analysis. These tools analyze behaviors of visitors to your ecommerce sites and identify patterns based on which it is possible to make product offerings, to upsell and to cross sell. You can gather customer data and identify their habits as well as their location that will help you in giving them what they want. AI is useful in other areas of ecommerce website development too.
Voice search, translations
Artificial intelligence proves its worth when you incorporate it for voice search and for translations on your ecommerce website. Voice searches and commands can help those with visual or other disabilities. The voice command helps in dynamic presentation of content aligned with user’s interest and this increases chances of sale. Personalization is possible and it can climb up to a higher level in international ecommerce when you have automatic page language and currency translations. Voice searches coupled with voice recognition makes your ecommerce site friendlier, possibly leading to higher conversions.
Social integration
No ecommerce site is worth much if it does not have social integration. The fact that Facebook, Instagram and Twitter are making it easy for ecommerce sites is convincing enough reasons to get your expert in ecommerce website development to include social media. While ecommerce sites may be restrictive in promoting social interaction, a link that takes visitors to your pages on social media certainly promotes greater interaction. People on social media are more likely to buy when they can click on a product, purchase and make payment, all from the same interface. Whatsapp, for example is tremendously popular and a simple message showing a superb offer can be shared by thousands in just a few minutes. Think of what it can do for your sales.
Digital marketing backing
Even the best ecommerce website development is of little use if it does not have the backing of marketing. If you can find ecommerce developers who also offer online marketing support then you need look no further.
Platinum Website Design excel in ecommerce website development company India using trending technology for 2020. This is backed by their excellent online marketing and promotion support for ecommerce sites. Feel free to contact us now!
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