The digital world and the customers in it are changing, and no one knows this more than a company’s marketing department. Marketers now require solidified skills and understanding of the digital world more than ever before, and senior managers in growing companies need to surround themselves with advanced digital expertise. For a corporation with a robust marketing department, or existing branding and creative efforts through an ad agency, it’s hard to imagine where a digital agency might fit in.
While incorporating an agency into your practices may be an option you have already considered, it can be a difficult decision for a large business with an existing marketing process to casually act upon. However, there are different aspects to an agency that can be beneficial to your company. From strategists and analysts, to designers and developers, there are many roles that a digital agency can play in the growth of your established brand. Below are just a few examples of what a digital agency can do for you.
It’s not just enough to take your ad and slap it up in the digital space. A billboard that works on the highway won’t work the same on social media or the homepage of a major website. Just as a brochure that works great when handed to customers won’t have the same impact if it’s a simple downloadable pdf on microsite. Digital experts can help you optimize your ad campaigns according to the outlet you want to pursue, while tailoring the digital media to succeed in its new online habitat.
Including relevant calls-to-action can encourage visitors to become a part of your online community and draw them towards your business in a way that a billboard or a commercial can’t do. Asking for email signups and social follows, while making sure your microsites and landing pages follow SEO best practices can go a long way in terms of creating a brand identity for your company online. Keep your content updated, current, and most importantly, shareable, and integrate your campaigns across social networks in tandem with print and television. Your digital agency is there to work alongside any existing creative efforts in order to optimize the perfect digital campaign.
Traditionally, marketing research; product development and R&D departments have lived by monitoring trends and incorporating them into ongoing strategy. As social networking becomes a primary activity for all ages — not just young people— it’s time to use creative thinking to expand research and garner greater shopper insights. Digital agencies are able to incorporate technological trends into creative strategy, whether it’s adding mobile experiences for older shoppers or incorporating a social networking community for an ageing population.
The thorough analysis of your market, competitors, and target audience, allows strategists to think outside of the box and determine new ways to make your business stand out. They can collaborate with you in order to maintain your branding efforts while positioning your company for online growth and success.
Ramos Jordi in this piece explores the important role played by top digital agency and digital marketing agency use for their business.