According to Youtube, its users view more than one billion hours each day. Therefore, it is undeniable that sales video creation is widely utilised by many businesses and has brought them good results. So here are the reasons why you need to create sales videos for your promotion toolbox.
Best way to tell people about your product
Creating a sales video is ideal for explaining what your product is. According to Hubspot, 72% of consumers would like to learn about a product through a video. In addition, visualisation is a great way for your prospective clients to understand what you are selling.
No matter how complicated your concept is, there’s always a sales video solution for you. Remember to be a good storyteller with your videos, as more people are always drawn to good stories.
Increased conversion rates
According to social media today, 90% of consumers say that videos help them make a purchasing decision. So, creating a short video that explains what your product is about on your landing page will surely increase your conversion rates.
It is widely known that videos are more engaging than other marketing tools. Including a video allows the viewers to spend more time on your page.
Increased ROI
Some may think that sales video creation is expensive and time-consuming. However, studies show that 83% of businesses say sales video has provided them with a good return.
Remember that content is always the most important aspect of your sales videos. So you don’t have to run after expensive video production as long as your content engages your viewers.
The best option for SEO
Creating sales videos for your site offers you a greater chance to show up first on Google. If utilised on Youtube, ensure you have optimised your videos for SEO as Google always shows up videos first upon delivering the search results.
As more and more people engage with Youtube and Google, creating your sales videos with the right keywords, title and description can bring you surprising results.
Widely preferred by people
Customers prefer watching a sales video to reading text marketing because videos allow them to understand the information easily. In addition, for most people, videos are convenient and widely accessible.
Creating a sales video for your site allows you to reach people in the most popular way possible. Sales videos are growing popular on many platforms. Creating one will enable you to get not just those who search on Google but also those who are on social media with their mobile phones.
Get engaged in the competition
Many digital marketers agree that creating sales videos is vital to their marketing strategies because it encourages social shares. Therefore, sales videos get you included in the competition.
Creating sales videos ensures you a ticket to a diverse marketing strategy. The need and various trends implemented for sales videos allow you to learn, be competitive, and widen your imagination.
Wrapping up
Creating a sales video may prove to be challenging and require creativity, but with the right help and tools, it is the best way to reach people. Just as technology is changing rapidly, so is how we communicate with people. That is why sales videos are truly one of today’s most powerful marketing tools.
